Owl was born with one person in their garage, determined to build something better. Founder John Willenborg purchased his first van in 2010 and started designing and engineering his own gear for over eight years. People loved the gear so much that they continually asked if he would make more. In 2018, after selling his previous business, John started manufacturing Owl's first products. In 3 short years, Owl has grown to be the industry leader and pioneer in Adventure Van gear and one of the biggest brands in the space.